Post by account_disabled on Feb 27, 2024 2:11:20 GMT -5
Most real estate professionals already know the power that the internet has when it comes to promoting properties. Currently there are countless tools for brokers and real estate agencies to advertise their properties and Instagram is one of them. Instagram is one of the most used social networks in the world, with the aim of sharing photos and videos. Due to its great reach and popularity, the social network is seen as an excellent business opportunity for the most varied markets. Knowing how to use it, you can get engagement in your publications, promote your business by promoting your services and properties, and consequently attract new customers. But for your real estate agency to be successful on Instagram, it is important to follow some steps. We separate the main ones, check it out: Make a business profile Instagram for real estate A professional profile, in addition to providing more credibility, also guarantees some benefits for the user: the possibility of measuring the results of their publications (such as reach, interactions, etc.), being able to access demographic data about their audience and much more. You can also add links, contact buttons and even schedule your publications , the latter is a feature that was recently added and can be done through Facebook . In your professional profile, it is also important to pay attention to your bio, unlike a personal account, a business account requires you to have a more complete and informative bio. Some interesting items to include in your professional bio: Description of your business/service; Occupation area; Number of properties available (e.g. More than 100 properties available); Your brand’s slogan; Call to action and link to direct the user, it can be a real estate website , hotsite for a new development, among others; Location of the real estate agency; Means of contact; The link in bio It is not possible to place links in photo captions, so it is important that you always update the link in your bio with your website or property being advertised. But don't forget to inform, in the captions, where your customer can find the clickable link.
It's worth remembering that to include more than one link in your Instagram BIO, you will need to use a tool for this, we recommend Linktree . Which groups several links in one place. Watch the video to better understand how this tool works: Make posts aimed at your target audience To create content aimed at your audience, you need to know them. Study your customers and find what they have in common: what are their main problems, customs, interests, etc… Based on this information, you can create your content for social networks. It is important to highlight that your Instagram business profile does not need to and should not be just a property Mexico WhatsApp Number advertisement , consider that there is a path that every consumer follows before deciding to make a purchase. Generally this trajectory is based on four phases: learning and discovery; recognition of the problem; consideration of the problem and purchase decision. In each of these phases, you can create distinct and relevant content. To arouse their curiosity and attract them, you can make posts focused on your audience's interests, such as gardening, decoration, types of flooring ideal for each room, among others. For the problem consideration phase, you can make posts showing how to resolve a consumer difficulty. Ex: Best neighborhoods for families with children. In this post, you can highlight schools and parks. It is also interesting to show credibility and authority, through content such as: types of real estate financing, real estate laws , the role of real estate agencies in purchase and sale contracts and other topics that you understand about the real estate market. Remember that Instagram can and should be used to strengthen your real estate brand and create a relationship with the client. Tecimob: Website ready for real estate agents and real estate agencies.
A complete tool for you to sell more! Invest in good images and videos Quality images and videos are fundamental points for Instagram to deliver your posts, they have a strong influence on your profile engagement. In addition to good resolution, images must make sense, be taken from good angles, with appropriate light. And digital arts must be in line with your real estate agency’s visual identity. If you have the possibility, invest in professional photographers or good cameras, which could be cameras or even smartphones. We highlight that videos are the platform's flagship product, that is, the social network's algorithm favors this type of format. They must also follow the premises mentioned above, quality must be a priority and the content must make sense for your real estate agency and your audience. Reels is a format that is gaining more and more relevance on Instagram and you can dedicate yourself to creating videos in this format, it is a great resource for reaching new users. Stories cannot be forgotten either, it can be used to create a connection with your followers, ask for suggestions, take polls, this increases your engagement and strengthens your relationship with consumers. Millions of people interact with Instagram Stories every day. Are you knowing how to position yourself correctly? Check out the tips for using this resource in the best way possible: How to use Instagram Stories in your real estate marketing strategy: Storytelling: The ability to create relevant narratives through short videos or images (known as storytelling) is one of the reasons why you should adopt the tool in your real estate agency. Visits to properties being captured, demonstrating the property to your clients or simply offering a new home are among the possibilities. Insight Generator: Well-told stories or well-tailored polls for your audience will be able to give you many interesting insights about your properties or services. By generating authentic content, you automatically receive back engagement and trust in your real estate agency.
It's worth remembering that to include more than one link in your Instagram BIO, you will need to use a tool for this, we recommend Linktree . Which groups several links in one place. Watch the video to better understand how this tool works: Make posts aimed at your target audience To create content aimed at your audience, you need to know them. Study your customers and find what they have in common: what are their main problems, customs, interests, etc… Based on this information, you can create your content for social networks. It is important to highlight that your Instagram business profile does not need to and should not be just a property Mexico WhatsApp Number advertisement , consider that there is a path that every consumer follows before deciding to make a purchase. Generally this trajectory is based on four phases: learning and discovery; recognition of the problem; consideration of the problem and purchase decision. In each of these phases, you can create distinct and relevant content. To arouse their curiosity and attract them, you can make posts focused on your audience's interests, such as gardening, decoration, types of flooring ideal for each room, among others. For the problem consideration phase, you can make posts showing how to resolve a consumer difficulty. Ex: Best neighborhoods for families with children. In this post, you can highlight schools and parks. It is also interesting to show credibility and authority, through content such as: types of real estate financing, real estate laws , the role of real estate agencies in purchase and sale contracts and other topics that you understand about the real estate market. Remember that Instagram can and should be used to strengthen your real estate brand and create a relationship with the client. Tecimob: Website ready for real estate agents and real estate agencies.
A complete tool for you to sell more! Invest in good images and videos Quality images and videos are fundamental points for Instagram to deliver your posts, they have a strong influence on your profile engagement. In addition to good resolution, images must make sense, be taken from good angles, with appropriate light. And digital arts must be in line with your real estate agency’s visual identity. If you have the possibility, invest in professional photographers or good cameras, which could be cameras or even smartphones. We highlight that videos are the platform's flagship product, that is, the social network's algorithm favors this type of format. They must also follow the premises mentioned above, quality must be a priority and the content must make sense for your real estate agency and your audience. Reels is a format that is gaining more and more relevance on Instagram and you can dedicate yourself to creating videos in this format, it is a great resource for reaching new users. Stories cannot be forgotten either, it can be used to create a connection with your followers, ask for suggestions, take polls, this increases your engagement and strengthens your relationship with consumers. Millions of people interact with Instagram Stories every day. Are you knowing how to position yourself correctly? Check out the tips for using this resource in the best way possible: How to use Instagram Stories in your real estate marketing strategy: Storytelling: The ability to create relevant narratives through short videos or images (known as storytelling) is one of the reasons why you should adopt the tool in your real estate agency. Visits to properties being captured, demonstrating the property to your clients or simply offering a new home are among the possibilities. Insight Generator: Well-told stories or well-tailored polls for your audience will be able to give you many interesting insights about your properties or services. By generating authentic content, you automatically receive back engagement and trust in your real estate agency.