Post by account_disabled on Feb 26, 2024 23:21:04 GMT -5
Your organic Facebook impressions are going to drop (again)...and here's why
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Pay close attention, Community Manager ! Once again, your number of organic impressions on Facebook is likely to drop over the next few days.
The reason is that Mark Zuckerberg 's social network has announced changes that will affect both the presentation and data tracking elements that may also be reflected in the advertising of your pages on the social network.
The slogan is that starting last Friday the 18th and until next October 28th, the way in which the sc Mexico Mobile Number List ope of content is calculated will be modified on each of the business pages, so that it is similar to how they are counted. the times an ad is shown on the platform .
What will happen is that the social network will increase the period of time it takes into account when evaluating whether an impression is repeated or not. By increasing this period, the number of impressions that will be considered repeated will increase, and will not be taken into account in the reports offered.
[Tweet “Facebook will have new adjustments to organic page impressions”]
Your organic impressions on Facebook will drop due to a change in the impression metric
This is a similar change to the one the social network made in February of last year , when it updated its metrics in order to show how many times a post was available on users' screens instead of showing how many times it had been published in the News Feed.
According to their statements, Facebook decided to make this change to reduce duplicate metrics based on the same person revisiting your page and/or your posts. That means Facebook reach data will be more accurate , or at least more representative of how many people have actually seen your content, minus repeat users.
In essence, this change should not change the actual reach that each post has, since it will be shown the same number of times , but of course this could mean a decrease in your organic impressions on Facebook, so the recommendation is to keep an eye on it. your statistics to measure impact.
This is not the first time that Facebook has made changes to its metrics: a while ago it recognized a terrible mistake in which it inflated the metrics of its videos, making existing views appear higher. He also had to admit serious problems in the metrics of the Page Insights analysis section, with which he artificially increased the results by not taking into account repeat visitors.
Facebook will also remove gray badges on pages
One more change that will be displayed in the coming days on Facebook business pages will affect the gray verification badges , which will be removed starting October 30. These badges were designed to show the authenticity of the page and have been available to all those who have verified their official details with Facebook.
But you should not confuse them with the blue verification badges, which are awarded to those pages of celebrities and recognized brands.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
Pay close attention, Community Manager ! Once again, your number of organic impressions on Facebook is likely to drop over the next few days.
The reason is that Mark Zuckerberg 's social network has announced changes that will affect both the presentation and data tracking elements that may also be reflected in the advertising of your pages on the social network.
The slogan is that starting last Friday the 18th and until next October 28th, the way in which the sc Mexico Mobile Number List ope of content is calculated will be modified on each of the business pages, so that it is similar to how they are counted. the times an ad is shown on the platform .
What will happen is that the social network will increase the period of time it takes into account when evaluating whether an impression is repeated or not. By increasing this period, the number of impressions that will be considered repeated will increase, and will not be taken into account in the reports offered.
[Tweet “Facebook will have new adjustments to organic page impressions”]
Your organic impressions on Facebook will drop due to a change in the impression metric
This is a similar change to the one the social network made in February of last year , when it updated its metrics in order to show how many times a post was available on users' screens instead of showing how many times it had been published in the News Feed.
According to their statements, Facebook decided to make this change to reduce duplicate metrics based on the same person revisiting your page and/or your posts. That means Facebook reach data will be more accurate , or at least more representative of how many people have actually seen your content, minus repeat users.
In essence, this change should not change the actual reach that each post has, since it will be shown the same number of times , but of course this could mean a decrease in your organic impressions on Facebook, so the recommendation is to keep an eye on it. your statistics to measure impact.
This is not the first time that Facebook has made changes to its metrics: a while ago it recognized a terrible mistake in which it inflated the metrics of its videos, making existing views appear higher. He also had to admit serious problems in the metrics of the Page Insights analysis section, with which he artificially increased the results by not taking into account repeat visitors.
Facebook will also remove gray badges on pages
One more change that will be displayed in the coming days on Facebook business pages will affect the gray verification badges , which will be removed starting October 30. These badges were designed to show the authenticity of the page and have been available to all those who have verified their official details with Facebook.
But you should not confuse them with the blue verification badges, which are awarded to those pages of celebrities and recognized brands.