Post by ferojarahman123 on Feb 14, 2024 6:42:33 GMT -5
Competitor analysis is a procedure that consists of analyzing the different strategies, strengths and weaknesses of companies that work in the same market sector, a sector to which your company also belongs and whose target audience is the same. Thanks to a competition study you will be able to compare these companies with yours and thus be able to improve your offer to differentiate yourself. When doing a competition analysis, there is a series of data that is necessary to know to know which aspects or areas in which your product or service can improve to gain a share of the market. If you want to know how to analyze the competition, the first thing you should be clear about is the data necessary to do so: Identify your main competitors: before starting your competitive analysis, you should know the brands that work in your same market sector.
Make a list of your main rivals, taking into account their geographical area, your matches with them and the interaction channels. Compare Switzerland Phone Number List your content with that of the competition: analyze your competition's content and check which of them are aimed at the same type of customers as your company. SEO Strategy: in a competition study it is necessary to assess the SEO strategy of your competitors, being decisive in comparing the places they occupy in the search results. In this aspect it will be important to identify the keywords in which they stand out. How to do an analysis of your competition If you want to know how to analyze the competition , we are going to summarize the process in ten steps: Identify your competitors. Compare your competition's content by making a list of about 15 companies to see which ones are most similar to yours. Analyze your competition's financial data with the aim of comparing your financial reality with theirs.
Track the intellectual and industrial property of your rivals to know what they have patented and what they are investing in. Monitor your competitors' activity on the Internet to see how they manage social networks, the sales process, customer service, etc. Examine how your competition handles working with their social networks, so you can know their campaigns, how many networks they use or which ones they invest the most in. Study the SEO positioning of your competitors through different tools, since it is the answer to the law of Supply and Demand. This way, you will know what your potential clients are looking for, what they are like, where they are looking from... Monitor your competition's ads and advertising to know where they advertise or what keywords they use. Create a web analytics, so you can convert all the data obtained into information, or in other words, turn the figures into useful references. Implement everything you have learned in order to improve your products and services and put into practice new advertising or marketing actions. Tools that can help To analyze business competition there are different tools that you should use: Analysis of financial data: Asexor, Bureau van Dijk, Einforma. Intellectual and industrial property tracking: Google Patents, Espacenet, WIPO.
Make a list of your main rivals, taking into account their geographical area, your matches with them and the interaction channels. Compare Switzerland Phone Number List your content with that of the competition: analyze your competition's content and check which of them are aimed at the same type of customers as your company. SEO Strategy: in a competition study it is necessary to assess the SEO strategy of your competitors, being decisive in comparing the places they occupy in the search results. In this aspect it will be important to identify the keywords in which they stand out. How to do an analysis of your competition If you want to know how to analyze the competition , we are going to summarize the process in ten steps: Identify your competitors. Compare your competition's content by making a list of about 15 companies to see which ones are most similar to yours. Analyze your competition's financial data with the aim of comparing your financial reality with theirs.
Track the intellectual and industrial property of your rivals to know what they have patented and what they are investing in. Monitor your competitors' activity on the Internet to see how they manage social networks, the sales process, customer service, etc. Examine how your competition handles working with their social networks, so you can know their campaigns, how many networks they use or which ones they invest the most in. Study the SEO positioning of your competitors through different tools, since it is the answer to the law of Supply and Demand. This way, you will know what your potential clients are looking for, what they are like, where they are looking from... Monitor your competition's ads and advertising to know where they advertise or what keywords they use. Create a web analytics, so you can convert all the data obtained into information, or in other words, turn the figures into useful references. Implement everything you have learned in order to improve your products and services and put into practice new advertising or marketing actions. Tools that can help To analyze business competition there are different tools that you should use: Analysis of financial data: Asexor, Bureau van Dijk, Einforma. Intellectual and industrial property tracking: Google Patents, Espacenet, WIPO.