Post by simranratry20244 on Feb 12, 2024 1:33:07 GMT -5
How to get a customer database ? What needs to be done to maintain it? How to use it for social media analytics ? Since the big data explosion, companies are rethinking many of their processes. Nowadays it is cheaper to keep information than to throw it away. The data is there and is at our fingertips ensuring that anyone, with a single click, has the power to access a global vision of their customer portfolio. And, more importantly, about each of them in detail, 360º. But how to get the most out of it? What are the clues to follow so that not a single opportunity escapes you? Photo credits: istock merznatalia Customer database The truth is that nothing is as easy as it seems. According to a recent study by Sirius Decision , 25% of companies' customer databases are inaccurate and the reliability of information for approximately 60 % of organizations is quite low. The solution to all these terabytes of potential risk for decision-making is to involve the consumer themselves in the verification process.
It is about using technology to, through the appropriate infrastructure and with a good expert ally in the field, create a customer platform (scalable, intuitive and agile) that achieves: 1. Collect data throughout different stages of Colombia Telemarketing Data interaction with the customer: it can be at the moment they consult the corporate website, or when they make a payment, it can be done through mobile technology or through transactions operated by the after-sales service department. Nobody said that achieving a reliable customer database was easy, much less instantaneous. 2. Transform them into a 360º vision : that minimizes errors and manages to place the company in a privileged position to understand all aspects related to the client, yesterday, today and tomorrow. 3. Work with information, from segmentation to analysis, and from forecasting to prescription: managing to protect yourself from fraud, understanding the purchasing cycle and your habits, understanding what mechanisms make you more likely to buy or how to achieve an up- effective sell and cross-sell.
Promote closeness with the client , making possible the connection between both in real time and using both to propose better and more personalized offers. The result is that the customer database is the starting point to achieve better conversion ratios, increased sales efficiency and greater customer loyalty. The customer database is not something static, but rather an element that must necessarily continue to grow, therefore, its management must take into account this expansionist quality and take advantage of it to take advantage of it. Its dynamic potential is precisely the reason why it is possible to subject it to continuous review avoiding errors, incompleteness, duplicities or inconsistencies in the history, update it (thanks to the possibility of collecting data in real time) and work on it through the application of advanced analytics techniques, data mining or even using it as a basis for actions in which machine learning intervenes.