Post by heycrush5500 on Jan 17, 2024 1:38:37 GMT -5
Digital marketing is the application of marketing strategies carried out in digital media . All the techniques of the offline world are imitated and translated to a new world, the online or digital world . In the digital field, new tools appear such as immediacy, new networks that emerge every day, and the possibility of real measurements of each of the strategies used. Two instances are known : The first is based on web 1.0, which does not differ from the use of traditional media. Its greatest characteristic is the impossibility of communication and exposure of users.
Only the company has control of what is published about itself. With Web 2.0, the possibility of easily sharing information is born thanks to social networks and new information technologies Special Database that allow the almost instantaneous exchange of pieces that were previously impossible, such as videos, graphics, etc. The Internet begins to be used not only as a means to search for information but as a community, where there are constant relationships and feedback with users from different parts of the world. In this new area, the second instance of digital marketing is developed since users can talk about the brand freely. They have a very important power that was previously only allowed to the media: Opinion.
Marketing techniques must then change their paradigm. If before the distributors, the media, and the producers were the ones who had the power of opinion, now the focus must shift to the user. He is able to search for what he wants thanks to the power of search engines (Google, Yahoo, Bing, etc.), and not only ask the given media if his decision is correct, he also has the possibility of reading reviews, comments and ratings from other users. That is why a digital strategy must include all the relevant spaces where the target interacts, seeking to influence opinions and opinion leaders, improve the results of search engines, and analyzing the information that these media provide to optimize the performance of the actions taken. . Digital marketing is the set of design, creativity, profitability and analysis always seeking an ROI.
Only the company has control of what is published about itself. With Web 2.0, the possibility of easily sharing information is born thanks to social networks and new information technologies Special Database that allow the almost instantaneous exchange of pieces that were previously impossible, such as videos, graphics, etc. The Internet begins to be used not only as a means to search for information but as a community, where there are constant relationships and feedback with users from different parts of the world. In this new area, the second instance of digital marketing is developed since users can talk about the brand freely. They have a very important power that was previously only allowed to the media: Opinion.
Marketing techniques must then change their paradigm. If before the distributors, the media, and the producers were the ones who had the power of opinion, now the focus must shift to the user. He is able to search for what he wants thanks to the power of search engines (Google, Yahoo, Bing, etc.), and not only ask the given media if his decision is correct, he also has the possibility of reading reviews, comments and ratings from other users. That is why a digital strategy must include all the relevant spaces where the target interacts, seeking to influence opinions and opinion leaders, improve the results of search engines, and analyzing the information that these media provide to optimize the performance of the actions taken. . Digital marketing is the set of design, creativity, profitability and analysis always seeking an ROI.