Post by account_disabled on Jan 10, 2024 23:29:46 GMT -5
If you are a startup or small business, you have two powerful yet profitable response drivers at your fingertips; email marketing and Facebook advertising. Email marketing is affordable and effective. You can use it to move your customers through your sales funnel, launch new products, and much more. Then, there's Facebook advertising, with its ability to target extremely narrow audiences and use powerful lead generation tools. Did you know that 81% of SMEs use email as the main channel for customer acquisition. 49% of consumers say they like receiving weekly emails from their favorite brands 39% of Facebook users follow business pages because they want to receive special offers. When you use Facebook and email marketing channels together, the results can be even better. Here are three tactics you can try today to increase your sales.
Index Use landing pages to connect Facebook and email Advertise to similar audiences Find those people who didn't read your email Sponsored posts Marketing solutions for your small or medium business Use landing pages to connect Facebook and email You can use Facebook Ads to help you build your mailing list using a landing page. You can use landing page software like Instapage or Leadpages to Middle-East Mobile Database help create a quick and easy landing page designed to convert. Your landing page should offer something that is considered valuable to your target customer with offers such as e-books or guides. In order for the person to receive the eBook or guide, they will have to provide their email address in return, which will automatically be added to your mailing list. It's a win-win scenario where the customer gets something of high value and you receive their email address to which you can continue to send valuable information and eventually market to it.
Make sure the landing page focuses entirely on the CTA so the customer isn't distracted by links that take them off the page. Advertise to similar audiences The main selling point of Facebook advertising is its targeting capabilities. You can address your target audience as broadly or as narrowly. If you want to hit men aged 25-30, living in Leeds, who like cricket and superhero movies, Facebook makes it possible. This makes Facebook exceptionally efficient. One of its most useful features is its ability to create lookalike audiences. These are groups of Facebook profiles similar to an audience that already exists. This is where Facebook advertising meets email marketing. For example, if you upload your email list of 10,000 email addresses to Facebook, it will automatically match those names to as many Facebook profiles as possible. Let's say you can find 7500 exact matches. This is called a custom audience. Facebook will then analyze those 7,500 profiles and look for commonalities.
Index Use landing pages to connect Facebook and email Advertise to similar audiences Find those people who didn't read your email Sponsored posts Marketing solutions for your small or medium business Use landing pages to connect Facebook and email You can use Facebook Ads to help you build your mailing list using a landing page. You can use landing page software like Instapage or Leadpages to Middle-East Mobile Database help create a quick and easy landing page designed to convert. Your landing page should offer something that is considered valuable to your target customer with offers such as e-books or guides. In order for the person to receive the eBook or guide, they will have to provide their email address in return, which will automatically be added to your mailing list. It's a win-win scenario where the customer gets something of high value and you receive their email address to which you can continue to send valuable information and eventually market to it.
Make sure the landing page focuses entirely on the CTA so the customer isn't distracted by links that take them off the page. Advertise to similar audiences The main selling point of Facebook advertising is its targeting capabilities. You can address your target audience as broadly or as narrowly. If you want to hit men aged 25-30, living in Leeds, who like cricket and superhero movies, Facebook makes it possible. This makes Facebook exceptionally efficient. One of its most useful features is its ability to create lookalike audiences. These are groups of Facebook profiles similar to an audience that already exists. This is where Facebook advertising meets email marketing. For example, if you upload your email list of 10,000 email addresses to Facebook, it will automatically match those names to as many Facebook profiles as possible. Let's say you can find 7500 exact matches. This is called a custom audience. Facebook will then analyze those 7,500 profiles and look for commonalities.